Product Marketing/Digital Marketing Course Overview at ATB TECH HUB
Course Title: Product Marketing/Digital Marketing
Duration: 1 Month
Course Description:
Equip yourself with the skills to thrive in the digital age with ATB TECH HUB’s Product Marketing/Digital Marketing course. This program blends strategic product marketing insights with cutting-edge digital marketing techniques for a holistic learning experience.
Curriculum:
Module 1: Introduction to Product Marketing
Understanding Product Lifecycle
- Market Research and Analysis
- Crafting Unique Value Propositions
Module 2: Digital Marketing Fundamentals
- Overview of Digital Marketing Channels
- Developing Effective Digital Marketing Strategies
- Building Brand Awareness in the Digital Space
Module 3: Social Media Marketing
- Utilizing Major Social Media Platforms
- Content Creation and Curation
- Social Media Analytics and Optimization
Module 4: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO Techniques
- Keyword Research and Analysis
- SEO Tools and Analytics
Module 5: Pay-Per-Click (PPC) Advertising
- Creating Effective Ad Campaigns
- Budgeting and Bidding Strategies
- Performance Monitoring and Optimization
Module 6: Email Marketing and Automation
- Building Targeted Email Campaigns
- Automation Tools and Workflow
- Metrics and Analytics in Email Marketing
Learning Methodology:
- Instructor-Led Sessions: Engage with industry experts in interactive classes.
- Case Studies and Projects: Apply concepts through real-world scenarios.
- Guest Lectures: Insights from seasoned professionals in product and digital marketing.
- Practical Workshops: Hands-on sessions with industry-standard tools.
Benefits:
- Holistic Approach: Learn both product marketing strategy and the latest digital marketing trends.
- Hands-on Experience: Apply acquired knowledge through practical projects.
- Industry-Relevant Skills: Gain expertise aligned with current market demands.
- Networking Opportunities: Connect with professionals and peers in the tech and marketing industries.
Certification:
Successful completion awards a certification recognized in the tech and marketing sectors.
Join ATB TECH HUB’s Product Marketing/Digital Marketing course to transform your marketing skills and contribute to the digital evolution. Ignite your career journey today!
